Media Arts

Survey

Extra music

Communication Rubric

Video Rubric

Weekly Summary/Goals

Drive Link (turn in Projects)

General Store

PSA Trash

Expectations for PSA video 

Homework: Weekly Summary Write ups

Downloadable footage for projects

Robotics Footage

Places Project

Space

 

Project Criteria

News Cast Intro Shots folder 1

Band

Indoor Track 

New Faces of GM for Dennis

Architecture

Pep Rally 

 

TELL YOUR STORY: This world is full of stories, from a billboard advertisement to a Vine video on your mobile device. We use stories to engage our audience. Its these stories that compel us to buy or purchase. Understanding how these stories are created and making our own gives us knowledge and power when navigating throughout this world. Not to mention a skill that can be honed to create your own stories and in return make a living. But we must not lose sight, its not our eyes that our the most important, its our viewer’s.
So we use each other for guidance, we collaborate and use each other to bounce ideas and get answers throughout this course. We end each project with critique, critique can often be the moment in the unit when you learn the most.
I want to teach you how to make informed decisions in this complex visual world. While a lot of work is done on an individual basis, much of the planning and production work will be done working in teams. I think of this class as an art class with digital tools. Picture your paintbrushes being these cameras and digital tools. My goal for you is to come out of this class feeling that you are more creative, and have gained new skills. This class gives students the opportunity to understand all aspects of production, from storyboarding and script writing to shot angles and film language to color correction and production. Projects will be graded through rubrics, self-analysis and by peers during critique. By the time we finish the first Quarter many of you will have an idea of aspects that you excel in and want to spend more time developing.

How can Media Arts be used to educate, entertain, and persuade in a way comparable to, or better than, the traditional media formats of the past? Digital Media and Movie Making (DM3) develops digital media literacy, animation and storytelling skills that increase student knowledge of digital media careers with a focus toward movie making.

This class will an incredible learning journey capturing the essentials of digital media, included will be web design, graphic design and video production. What’s unique about this class is success will be dependent on a mixture of knowledge and understanding of the aesthetics of art and technology at the same time.

Career Perspective

*This course may be difficult to grade in the respect that everyone will be working on different projects and studying certain interest areas. While a few quizzes and tests will be a part of the course, my vision is to see students interested, exploring different aspects of media, asking questions and producing quality work that represents GM in a positive way. I will grade this partially through Weekly progress report . Rubrics setup for completed projects.

Anticipated Outcome

Think about those things for the moment as we go around the room and introduce each other.

Introductions: what’s your name, grade, something interesting about yourself, is there a career in particular your interested in?

Interview

GettingToKnowYouBingo

Radio

What is your digital footprint? During this first class I would like to have you search your own name in google, if you may need add keyword such as General Mclane or a sport you involved in. Lets share our results!
So why is it important to be cognitive of your digital Footprint?

This is the site we’ll be using. It’s a wordpress hosted site with a lot of flexibility, and templates. Starting it up

What are the course expectations? What do I want to do? How will I contribute? Before we get to that, we need to learn the basic skills first.  This is what I plan to teach you first. Simple web design using word press,  camera and gear use, framing, sound fx, elements of a good interview(lighting, microphones, open-ended questions) editing (b-roll, j-cuts, l-cuts, pacing, title, file formats etc.) and green screen and script.

Release Form

(Week 1)

Digital Bingo

Icebreaker activity (marsh mallow Challenge)

Icebreaker: Cell Phone Sharing Activity

  • students will locate a photo, song, or video from their mobile device that best represents them.
  • Each student then shares his or her media and the reason it was selected.

 

Storytelling Unit 1

Can you Write your story in one sentence? You should be able to, this keeps your story focused.

1. Every Part Must Be Essential: When you compose your storyline, be it a fictional or non-fiction example, make sure that each part of the story is essential to the ending. Each character, point, or principle must somehow relate to the main point you are trying to drive home. Anything that does not affect the outcome in some way (directly or indirectly) can be hacked off the story. Remember, Simplicity is key to engagement.

2. You Must Have a Hook In Your Opening: You create a problem that the story solves. Without a good hook, and some kind of way that engages your audience right from the start you’ll miss out on viewer engagement.

3. Draw a Theme Out of Your Story: Stories have a depth of meaning when there is a theme. However, it isn’t always easy to write a story with a theme in mind. Rather, write the story first- with all the points you want to cover. When you’ve finished, stand back from the story for a moment to see if you can draw out a theme. Themes are important to connect to your target audience

4. Keep It Simple: Complicated stories aren’t necessarily better. If your target audience is young, simple is obvious. However, even older audiences can be profoundly impacted when you take a complex idea and reduce it to a nugget that can be remembered.Simplicity is key, think direct, think engagement.

5. Use shots that engage your audience: The stage loves words, your film or video audience loves engaging images. How do you take a boring shot and make it look interesting? Interesting shots are key, your in control of your viewers eyes. Theres a language that we need to learn that sub-consciously reach your audience.

6. Build suspense: you can pull information out about your characters by letting your audience analyze how your characters deal with the smaller problems that make up the big problem.

Your beginning to think cinematically, and this thought connects not only to films, but to documentaries, school announcements, silent films, PSA’s literally everything were doing here. When you think in stories, and begin to see the power and engagement that you have, you start to realize that everything has a story. It may not be as clear as you writing a story with a beginning middle and end, its different, some of these stories you’ll need to pull out of your subject, or manipulate your idea to contain a story.

*Activity (2 rounds different partners)students in pairs, pick three different cards (characters, setting and conflict) their asked to share their plot (story outline) with the rest of the class.  (45min)

*Activity Use this link to story stimulating images to help you create and write up a one sentence statement that connects the problem to the resolution. Then use this statement to write a one page only summary of your story. Stories will be shared to the rest of the class before the end of class. Be creative!!

Tips: Before creating anything, you should always take notes. Jot these notes down, and build a rough timeline based around these notes. Consider what your take away point will be. Whether its a news cast or a PSA how will you frame this up for the audience, ask yourself what the point of this story? Ask yourself does this story provide an answer at the end? Create extraordinary out of ordinary. A story doesn’t have to be dramatic in order to drive home a point. In many cases, taking a mundane event and looking at it from a different angle is just as profound. How will you set the scene in your story? What sound FX can you use to begin playing on your viewers senses, can you find a copyright free soundtrack that connects to the feel or story that your trying to tell? If your story shows abstract concepts, how can you find real life examples that make the information more meaningful? In many cases, taking a mundane event and looking at it from a different angle is just as profound.

Story Telling Worksheet

Story Telling Test

 

 

How are you perceived on the internet?

In our increasingly information-saturated society, it can be challenging for us to sort fact from fiction in journalism. We get news from all directions, at all times, on multiple channels; citizen reporting competes with major corporate conglomerates for our attention and our trust.

 

1. Digital Citizenship (week 1)

This world is full of stories, from a billboard advertisement to a Vine video on your mobile device. We use stories to engage our audience. Its these stories that compel us to buy or purchase. Understanding how these stories are created and making our own gives us knowledge and power when navigating throughout this world. Not to mention a skill that can be honed to create your own stories and in return make a living. But we must not lose sight, its not our eyes that our the most important, its our viewer’s.
So we use each other for guidance, we collaborate and use each other to bounce ideas and get answers throughout this course. We end each project with critique, critique can often be the moment in the unit when you learn the most.
I want to teach you how to make informed decisions in this complex visual world. While a lot of work is done on an individual basis, much of the planning and production work will be done working in teams. I think of this class as an art class with digital tools. Picture your paintbrushes being these cameras and digital tools. My goal for you is to come out of this class feeling that you are more creative, and have gained new skills. This class gives students the opportunity to understand all aspects of production, from storyboarding and script writing to shot angles and film language to color correction and production. Projects will be graded through rubrics, self-analysis and by peers during critique. By the time we finish the first semester many of you will have an idea of aspects that you excel in and want to spend more time developing.

Media Literacy  (Deconstruction of Media) Before we go into creating media, I want you to survey it, deconstruct it, learn about what we take in as consumers of information everyday.

to begin this unit I want to start off determining if this is real news or not?

Deciphering Project #1

Deciphering news

Think B4 U Tweet

*Activity: students work in pairs to determine whether the stories are fact or fiction–without using a fact-checker. Have students collaboratively record their strategies, consisting of steps and results.

Story #1

Story#2

The segment explains how fake news publishers use bots, fake Twitter accounts, to automatically like or retweet a message. With the help of these bots, the number of times the message is retweeted quickly grows exponentially until it is picked up by human account users who continue to disseminate it.

*Activity: When your done with this read, I want you find a partner or two, and create a digital toolkit, listing the steps for spotting fake news.

What is copyright? Is this something we need to know more about before we start creating, and reusing other’s media for our own creations?

*ActivityWhat is creative Commons? login and do a 5min google search and tell us what its all about

2. Places Project (Week 2) filmmakers will have their choice of several different locations within the U.S. The idea is to choose a place of interest, work with the footage provided, by building a sequence in your editing program. You’ll then be asked to find and download 10 or more sound FX from Freesound.org to help sweeten your project. Then using Incompetech.com you’ll be asked to find a soundtrack that supports the mood or feel you trying to convey. You’ll also need 4 facts to add to throughout your timeline, so you’ll get the opportunity to add graphics. Lastly, you’ll download a picture from the internet as a title block and add some subtle key frame animation to your text. This project is an exercise, to get you working within the editing program and understanding all of the creative tools and functions.   free sound effects. 

You can use Garage band on you ipads or Audacity

For you sound FX either design your own and record with your phone or ipad or create an account with a website like this for sound FX or like this for soundtracks and search and download!

  • its important to remember after you download to stay organized put your files in a folder before you begin to use them. If you put them into your timeline, then move them into a folder your files will need to be reconnected or they’ll be lost.

3. Digital Portfolio Project Yes, we will be creating websites in here  between (Week 3-4) The portfolio project is an ongoing project that you’ll be checked on twice during the quarter, initial establishing of the site will be done together as a class. After that much of the learning on will be asked of you use 21st century skills and research, watch tutorials and build your site. This work can be done anywhere with a computer and a internet connection.

 

 

Creating-a-Digital-Portfolio

Website Rubric

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Extra: worth 5pts. extra to your grade

5×5 Challenge:  the 5×5 format is very simple: a 25-second video composed of five 5-second clips, using only natural sound. With those constraints, conscientious decisions example

This project is great for practicing new techniques, and focusing in on something that you might not spend time on otherwise. Think about how you could use different aspects of movie making, like transitionsunique shots, and natural sound. There’s plenty of beauty and lots to tell in only 25 seconds! another example 

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3.5. Newscast Intro: we’re going to create a newscast intro to represent this class for the upcoming news Announcements. During this project you’ll be guided through pre-production aspects, such as story boarding as team. We will also work together as a group to produce and get the shots needed to fulfill our plan. Each step new students will assume roles using either This intro will be edited individually after all our shots

Other half of class will be working on Silent Film 

 

4. Visual Language : There is a whole language that can be learned including words, phrases, grammar, punctuation, rules, and common practices. And like any other language, the more thoroughly you master it, the more effectively you can communicate. Just as words are the building blocks of a written language, individual shots are the building blocks of the film language. And different shots can be thought of as different parts of speech, serving different purposes and answering different questions throughout your story.

*If you’re going to work in a visual medium, you have to understand the visual language.

Composition: Everything that is inside a composition, as well as the characteristics of those things, say something to its viewer. Literally — everything. The shot size, camera angle, lens used, lighting, costuming, and props say something. The size, shape, and color of objects in the frame say something, as well as the vectors they create. Their relationship to other objects in the frame say something, too. These are all “words” — even full statements — that we use when we make videos, images, and websites.

 In this Unit you will:

1. Learn some of the composition terminology associated with the production process.

2. Interpret decisions made by movie makers to deliver information in a story.

3. Choose appropriate camera techniques to communicate information in a scene.

4. Use a mobile device to record, capture, and edit video.

5. Justify your selection of camera shots in your next video.

Kahoot Pre-Quiz

Follow along and fill in sheet  (5pts)

*writing excercise: (5pts) ESSENTIAL QUESTIONS: How can a sequence of motion pictures be used to deliver a story? What camera techniques are available to a movie maker in order to communicate specific information in a scene?

Shot Composition 

Scavenger Hunt This project promotes the use of a dynamic shots and gives students an understanding of how the cameras and camera angles help convey information to the viewer. You’ll be urged to continue to use these shots in pre-production and production phases throughout the semester.
est. time 2 days

Understanding Story Boarding 

*Homework: for homework over the next 3 days, I want to hold a Vine contest. Vine isn’t around anymore but it was a great app for story telling! The hard part about vine videos is you only had 6 seconds to make a story! Yikes, it does take some planning, but you can do it. So that’s it I’m looking for the best 6 second story in here. Think simple, we’ll vote as a class on who wins!

If you chose to video off another device:

iPad_Video-Google-Drive-to-iMovie_

Silent Film

Video Communication Rubric

4. NEWS REPORT
News Report Rubric

Tuesday 19th is deadline to have all footage shot for newscast project. *projects made from others’ footage will not be given full credit

Link for PSA Footage 

Search and Watch inspiring PSA’s on Youtube

Students learn to storyboard

-Search and use Sound FX to tell thier story

-Animate with text

-Simplify their Stories

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Extra Credit assignment

Bonus: 5Pts.

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Link for Color Guard
please print this out and hand it in filled out when you finish.

This project will take many of you working collaboratively as a team to complete the project. your actual broadcast segment will be determined by you and your partner, so choose something that your interested in or want to know more about, that reflects our school community in a positive way. Questions need to scripted, interviews will need to be scheduled, and b-roll will need to be shot.  After news segments are created, we watch, critique and choose a few connected stories to represent our newscast. students completed early will have the opportunity to design a script for an anchor. This anchor will read this script in front of a green screen. The final edit will be composed by students with my help.

News report how to

5. Public Service Announcement/Advertisement for School/News Report

Create a PSA on distracted Driving, All PSA’s will require a plan (Storyboard) before shooting. Actors must be established, with actor release forms. You may work in small groups with dedicated positions.

6. Genre Shift Trailer

How do you change the way pre-made footage looks or feels. This is the power of a good editor, and by working through this unit, your should have that power.

Genre-shift

 

 

 

 

84 Hour Challenge

Story Telling (TED TALKS)

Film Challenge

 

 

 

 

 

 

 

 

 

In Progress

Understanding target audience, what is a target audience? Why would I need to know this before I begin?
The first thing you have to figure out about your target audience is who they are. What kind of things do they do? What kind of music do they listen to? What products do they use? How old are they? The answers to these questions and many more will help you better understand the people you are designing for. Getting an understanding of these individuals helps you create with ease and make something you know will relate to them and end up communicating well.
Designing for a target Audience
Once you feel like you have a good grasp on your target market, you need to have an even better grasp of what you’re trying to do or what it is you are trying to design for. If you are trying to sell a product or service, what are you trying to convey about that product or service?

Homework: write a two page paper on strategies that can help drive web traffic.

How does a designer create optimum marketing-funneltraffic flow?
There are many different ways to drive visitors to your site, understanding these methods, how they work, and what type of sites their used for will be important for the success of your website. What are feeder sites?
What is SEO or search Engine optimization? How can Social networking help your website? Can blogs help, why?

 

 

 

Resources:
Stock Footage: free (Bottleneck Video)
Stock Footage: free (WGBH)